04 / Retention
Regulars you can actually see
Loyalty Pass and structured follow-up turn one-time customers into people who come back.
Why it matters
Repeat revenue is usually already inside the customer base; nothing is prompting it. Loyalty Pass and follow-up journeys keep customers visible and reachable.
A pass in Apple or Google Wallet is a direct line to the customer. Follow-up messages, review prompts and return reminders turn a single visit into a relationship.
What changes
- Loyalty Pass in the wallet
- Visit tracking
- Follow-up journeys
- Review and return prompts
Start with Loyalty Pass or Client Follow-Up when retention is the main leak.
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